In fact, McClatchy credits its success in building online revenue to its alignments with several different Internet players including Yahoo, Cars.com and CareerBuilder. Pruitt told the Borrell conference that online revenue in 2009 accounted for 16% of total revenue -- up from 11% in 2008.This kind of thinking is countintuitve amid the panic that has gripped other publishers lately in a declining economy. The New York Times recently announced it will erect a paywall in an attempt to boost revenues to make up for lost advertising revenue.
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